Bangladesh's garment prices in EU less than half of Vietnam's

Bangladesh sells garment items to the European Union (EU) at less than half the prices of those from Vietnam because of the lack of high-value garment items in Bangladesh's export basket.

Among the cheapest suppliers to EU buyers, Bangladesh ranks second-lowest in terms of export prices among major suppliers such as China, Vietnam, India and Cambodia.

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In the price chart, Bangladesh is only above Pakistan, the cheapest supplier.

For instance, the unit price of Bangladeshi garment items fell to €13.80 per kilogram (kg) from €15.07 in the corresponding period of 2025, posting an 8.47 percent year-on-year fall, according to data from Eurostat.

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However, Vietnam's average price rose to €29 per kg in the first six months of this year from €25.95 in the same period last year.

In the same period, garment items exported by China experienced a 2.18 percent price fall, Eurostat also said.

Mohammad Hatem, president of the Bangladesh Knitwear Manufacturers and Exporters Association (BKMEA), said Vietnam sends high-value garment items to the EU, while Bangladesh still exports low-end items.

The price of low-end garment items is low, but the volume is high, he said. On the other hand, the value of high-end garment items is high, but the volume is low, he added.

For instance, if a T-shirt is sold at $2 from Bangladesh, the price of the same T-shirt from Vietnam is over $4, he said.

He also blamed unhealthy price competition among exporters domestically for lower prices from international clothing retailers and brands.

At the same time, Cambodia's price rose by 7.86 percent to €18.67, gaining share while charging more, the opposite of Bangladesh's pattern.

Turkey also saw a price hike of 1.53 percent, hitting €28.31 from €27.88.

Garments from India and Pakistan to the EU both registered a fall in prices. India experienced a 1.76 percent fall in garment export prices, while Pakistan recorded the highest decline, at 14.74 percent year-on-year, to €10.77.

In the first six months of this year, the average import price of garments by the EU was €19.84 per kg, down 1.93 percent from €20.23 per kg in the same period last year, Eurostat also said.

The EU apparel import market shrank overall. Total imports fell 5.10 percent by value to €54.38 billion and 3.23 percent by volume to 2,688.66 million kg. The average unit price across all sources dropped 1.93 percent to €19.84 per kg.

Bangladesh's exports fell further than the market, declining 13.65 percent to €10.37 billion in value and 5.66 percent in volume to 751.91 million kg in the January-July period. As a result, it lost share rather than simply following the wider pullback.